Founding Members

Activities | A new DVD for the UNESCO Dolomites: The Economy of the Common Good

16 March 2017


Goethe said that beauty is the most welcome guest, and that’s just the point, I’d say… I think there is not enough awareness among the Ladins, those of us who are local of this place, the place where we live. Very often the Dolomites are reduced to marketing strategies… but how can I communicate something, if I don’t feel it in my belly! It’s not always just a matter of numbers. And the economy’s ultimate goal isn’t – and shouldn’t be – making money, but making people feel good, the welfare of the people.  Of course money plays a major role… I trust strongly in the economy of the common good, which also speaks of human dignity, social justice and transparency, internal democracy, sustainable ecology, solidarity.

Michil Costa


The documentary ‘Dolomites. The Economy of the Common Good’ tells the story of those who have chosen to live in the mountains and work in the different sectors of the Alpine economy. Thanks to the support of the Chambers of Commerce of Trento and Bolzano-Bozen, the UNESCO Dolomites Foundation has embarked on a new journey to get to know some of the inhabitants of the Dolomites who have decided to set up business in their place of birth, focusing on quality, sustainability and innovation in order to enhance the Common Good.

The main characters of ‘The Economy of the Common Good’

The documentary introduces us to a whole host of characters, starting with the extraordinary entrepreneur, Marta, who started off with a small vegetable patch growing medicinal plants at the foot of Sciliar-Schlern and now has a medium-sized business. Then we meet chef Alessandro who lives near Latemar and serves up real sensory experiences using “Dolomite” ingredients. The documentary then tells the story of an extremely young farmer from the Belluno area, Diego, who has chosen to “live on the slopes”, growing barley and other cereals in the Belluno Dolomites. Next we see the spruce trees in the Paneveggio Forest whose wood has extraordinary resonant qualities so is used to make sound boards for pianos and musical instruments the world over. A closing analysis of the economy of the common good is given by a businessman from the Badia Valley, Michil, who works in the hospitality industry and whose strategy of respect for guests to the Dolomites and sustainability has proved a recipe for success.

The documentary was made by Piero Badaloni with the collaboration of Fausta Slanzi and with photography and editing by Nicola Berti. The UNESCO Dolomites Foundation was commissioned to make ‘Economy of the Common Good’ by the Chambers of Commerce, Industry, Handicrafts and Agriculture of the provinces of Trento and Bolzano-Bozen.

For more information on orders and shipping of the DVD, please contact the UNESCO Dolomites Foundation at – Cortina d’Ampezzo.



A tailored experience

This website uses technical cookies and, subject to prior consent, first- and third-party analytical and profiling cookies. If you close the banner, the settings remain in place and you continue browsing in the absence of cookies other than technical ones. Your consent to the use of cookies other than technical ones is optional and can be withdrawn at any time by setting your cookie preferences. For more information on each type of cookie we use, you can read our Cookie Policy.

Cookies used

Please find below the list of cookies used by our website.

Necessary technical cookies

The necessary technical cookies cannot be deactivated, as the website would not be able to function properly without them. The Site uses first-party, session and persistent cookies to provide you with our services. These help enable basic functionality such as page navigation, language preference and access to secure areas of the site. The Site also uses third-party analytical cookies from Google Analytics to collect information on the use of the Site by users (number of visitors, pages visited, time spent on the site, etc.). Users' IP addresses are collected and processed anonymously, and the service settings do not provide for data sharing with Google. For more details and information, please visit the vendor's page at However, you can disable Google Analytics cookies by downloading a specific browser plug-in available here:

First Party2





Find out more about this supplier