Roads cleared, drainage channels in operation, cable car oiled, supplies ready and water… as always, to be found. After the extraordinary results in terms of the number of views (which of course will hopefully be directly proportional to the spreading of a new awareness on the part of hikers), the World Heritage mountain hut managers are ready to continue the #mountainhutlife awareness campaign.
Parallel lives, converging goals
Moments of daily life at high altitude are shared through short videos on the UNESCO Dolomites Foundation’s social media profiles. The goal is to foster hikers’ understanding of the delicate environmental context in which the mountain hut mangers live and work, thus encouraging – through unfiltered information – the adoption of increasingly conscientious behaviour by visitors.
#mountainhutlife is therefore a slow, step-by-step approach to the Dolomites, guided by the testimony of the people who serve as the primary sentinels of the Dolomites. Again in 2023, the key themes of the campaign will be the climate crisis and the consequent difficulties with regard to water supplies, the need to understand that the huts cannot and must not offer catering services comparable to those on the floor of the valley, the role that the managers, as custodians of the World Heritage Site, guarantee both through their activities geared towards informing the clientele, and through education on prudent and responsible visits to the mountains.
Technical notes, but with substance
The videos are partly produced by the UNESCO Dolomites Foundation (by journalist Giambattista Zampieri, author and creator of the Noi Dolomiti UNESCO project) and partly by the mountain hut managers themselves. They illustrate, in just a few seconds, unique aspects of a day’s work in the huts. The themes and modes of implementation are the result of an intense and constant discussion that the managers and the UNESCO Dolomites Foundation have been sharing for years, through the annual collegial meetings and through assiduous and constant visits to the area.