The brand logo
Logo of the Dolomites World Heritage
The brand logo, with its iconic mountain skyline, represents the specific criteria that led to the Dolomites being listed as a World Heritage Site and the name, in its multi-lingual format, demonstrates the unity of the Founding Members of the Fondazione Dolomiti – Dolomiten – Dolomites – Dolomitis UNESCO.
This apparently simple design is actually rich in symbolism, expressing much more complex layers of meaning. The four peaks represent the cultures and languages of the areas that make up the Dolomites: Italian, German, Ladin and Friulian. The outline formed by the intersecting vertical and horizontal lines expresses both the landscape and geological value that led to the site’s inclusion in the World Heritage List. A pattern is formed of sharp vertical lines (the sheer rock walls along with their jagged faults and fissures), with softer, more randomly placed horizontal lines (the stratification of the rock and the many ledges and overhangs across the faces). Extensive talus deposits and the rolling hills from which these imposing natural edifices project are represented by a gently curving line that traces and reveals the background. Orange evokes the Enrosadira, the characteristic coloration seen at dusk across the predominant Dolomite rock, resulting from their particular chemical composition.
The Dolomites World Heritage brand logo was designed by Arnaldo Tranti, winner of an international competition with over 400 entrants.
UNESCO logos and names
The use of the UNESCO and WHC name, acronym and logo is subject to specific rules, set by the management bodies of that organisation. The Italian National Commission for UNESCO is responsible for managing and licencing the use of these.
In its management role, as defined by UNESCO, the Foundation is required to check the proper usage by third parties of the UNESCO and WHC logos and inform entities when they are making improper use of the logos, providing the necessary information to comply with the rules and the procedure for correct use of the logos.
Using the Dolomites World Heritage brand logo
The Foundation allows the Dolomites World Heritage brand logo to be used in order to promote and further its coordinated work on raising awareness of, conserving and promoting the universal value of the Dolomites UNESCO World Heritage Site, in accordance with the institutional regulations of the parties.
Use of the logos may be permitted via sponsorship or licence in line with the criteria and methods set out in the specific usage manual.
The Foundation offers its sponsorship to non-profit initiatives and events organised by other entities, provided they are judged worthy of such recognition and support. Sponsorship can be offered for cultural, scientific, economic and social initiatives, and for sporting and commemorative events, provided their aims are relevant to raising awareness of and promoting the Dolomites UNESCO Property. The degree to which such events match the Foundation’s aims is assessed according to standardised, measurable parameters. These may include events, conferences, seminars, educational and training courses, research, surveys, exhibitions, festivals, competitions, awards and printed or multimedia publications. To apply for sponsorship, fill in the relevant form, available in the download section.
The Foundation grants brand usage licences on the basis of specific quality criteria, assessed according to coherence with the Foundation’s own aims, and depending on the type of user, the activities engaged in and the use to which the brand logo is to be put.
The usage licence is valid for one year from the date on which it was granted, and it may be given free or attract a fee, depending on whether it is to be used for institutional or commercial purposes.
Different, non-transferable versions of the logo are designed to suit each type of user and the user manual sets out the rules for the logo’s use.
Applicants for a usage licence should fill in the form available in the download section.